This registration page may not work well in Internet Explorer. Please use a different browser to complete your registration.

Home Care Growth Exchange Series: Marketing, Operations & Leadership Strategies for Home Care

December 16, 2026 12:00 PM - 1:00 PM (EST)

Description

Home Care Growth Exchange Series: Marketing, Operations & Leadership Strategies for Home Care

  • Wednesday, 8/19/26 - Inquiry Calls That Convert: Turning Phone Calls into Clients
  • Wednesday, 10/21/26 - Breaking the Growth Barrier: Why Home Care Agencies Stop Growing…Even When Demand Keeps Increasing
  • Wednesday, 12/9/26 - 12/9 From Vendor to Partner: How Referral Sources Decide Who Gets the Call

Time: 12:00 pm – 1:00 pm EDT

Members: $25         Non-Member: $89

Many agency owners believe that a lack of growth is a marketing problem. They spend time, money, and energy trying to fill the top of their funnel, only to find that revenue remains stagnant or referrals feel completely inconsistent. The truth? Marketing doesn’t fail – conversion and operations do.

This comprehensive webinar series is designed specifically for home care agency owners who want to stop leaking opportunities and start maximizing their revenue. Moving beyond generic marketing advice, this series dives deep into the operational bottlenecks, behavioral psychology, and intake systems that quietly dictate whether your business scales or stalls.

By bridging the gap between marketing promises and operational reality, you will learn how to turn existing phone inquiries into loyal clients, diagnose internal barriers to growth, and elevate your reputation from interchangeable to indispensable.

8/19 Inquiry Calls That Convert: Turning Phone Calls into Clients

Marketing doesn’t fail — conversion does. Learn how inquiry calls are won or lost, and how small changes in process, tone, and confidence can dramatically increase close rates.

What You’ll Learn:

  • Identify where inquiry calls commonly break down
  • Learn the structure of a high-converting call
  • Understand how emotion and trust drive decisions
  • Create simple coaching and call-review systems

 10/21 Breaking the Growth Barrier: Why Home Care Agencies Stop Growing…Even When Demand Keeps Increasing

If referrals feel inconsistent or overwhelming, marketing may not be the issue. This session helps owners diagnose operational bottlenecks that quietly block growth — and fix them.

What You’ll Learn:

  • Identify bottlenecks across staffing, scheduling, and intake
  • Know when to step in and fix systems
  • Align marketing promises with operational reality
  • Use a bottleneck-assessment checklist quarterly

 12/9 From Vendor to Partner: How Referral Sources Decide Who Gets the Call

Referral sources don’t choose agencies based on brochures — they choose based on trust, reliability, and responsiveness. Learn what truly influences referral behavior heading into 2027.

What You’ll Learn:

  • Understand how referral sources evaluate agencies
  • Learn what builds confidence vs. hesitation
  • Improve responsiveness and follow-through
  • Position your agency as a problem-solving partner

SPEAKERS

Debbie Miller

Founder, 52 Weeks Marketing & Helper Heroes

A successful home care agency owner and operator, Debbie is the founder of Helper Heroes, the premier virtual assistant staffing provider dedicated exclusively to the home care sector, and 52 Weeks Marketing, a company dedicated to equipping home care businesses with powerful marketing systems and operational tools. She has more than 18 years of experience growing and streamlining home care agencies, so Debbie understands the pain points of owners first-hand. Her mission is to help agencies run leaner, faster, and smarter with solutions that truly work.

Jennifer Battista

Chief Strategy Partnership & Growth Officer, Helper Heroes

Jennifer is a seasoned home care advocate and the Chief Strategic Partnership & Growth Officer at Helper Heroes and the 52 Weeks family of solutions. With more than 15 years of experience in home and community-based services operations and policy, Jennifer understands the complex ecosystem of the industry first-hand. She strives to build high-impact partnerships and collaborations that drive growth, innovation, and operational excellence for home care providers nationwide.

View Event

Contact Information

Name: Cynthia Holloway
Phone: 6174828830
Email: cholloway@thinkhomecare.org
We're sorry. No registrations are currently available. You may wish to contact the event organizer for assistance.
{{ vm.EventInfo.ErrorMessage }}

Select Registration Options

Edit
{{vm.regWarningMessage}}
{{vm.regAlertMessage}}

Exhibitor Opportunities

Name Price Att Qty
{{ et.Name }}
{{ et.IncludedAttendeesCount }} {{ et.AttendeeRegType.RemainingPerType }} Remaining {{ et.AttendeeRegType.RemainingPerType * -1 }} on Waiting List {{ et.AttendeeRegType.RemainingPerType * -1 }} Over Limit
{{ et.Remaining }} Remaining
 Sold out

Attendee Registration Options Total Remaining: {{ vm.EventInfo.VacantSpotsPerEvent }}

Waiting List Available
{{ vm.stats.totalAttendeesCount }} Registered , {{ vm.OverallOverAmount() }} on Waiting List , {{ vm.OverallOverAmount() }} Over Limit
Name Price Qty
{{ rt.Name }}
{{ rt.IsMemberOnly ? ' (Members Only)' : '' }}
Limit: {{ rt.LimitPerPurchase }}
Included Attendees: {{ rt.AttendeesCountPerOneRegistration }}
{{rt.Price | currency }} {{rt.PriceAfterDiscount | currency }} {{ rt.Price | currency }}
{{ rt.RemainingPerType }} Remaining
{{ rt.RemainingPerType * -1 }} on Waiting List
{{ rt.RemainingPerType * -1 }} Over Limit

{{'[[Sponsorship]] Opportunities' | localizeString:'['}}

Name Price Att Qty
{{ st.Name }}
{{ st.IncludedAttendeesCount }} {{ st.AttendeeRegType.RemainingPerType }} Remaining {{ st.AttendeeRegType.RemainingPerType * -1 }} on Waiting List {{ st.AttendeeRegType.RemainingPerType * -1 }} Over Limit
{{ st.Remaining }} Remaining
 Sold out
Continue

Registration Information

Edit

Exhibitor - {{er.Name}}

Exhibitor #{{ $index + 1 }}

Total: {{exhibitor.TotalPrice | currency}} {{ exhibitor.IsBenefit ? "- Included as a Benefit" : exhibitor.IsDiscounted ? "- Discounts have been applied" : ""}}
Exhibitor Directory
Primary Contact
Booth Information
Additional Information
Additional Items

Attendee - {{er.Name}}

{{ att.getAttendeeTerm(vm.EventSettings.AdditionalAttendeesTerm, $index) }} #{{ att.getAttendeeIndexDisplay(vm.EventSettings.AdditionalAttendeesTerm, $index) }}

Total: {{att.TotalPrice | currency}} {{att.DiscountMessage | localizeString:'['}}
A No Show fee is being assessed for {{fee.EventName}} on {{fee.EventStartLocalTimeString}}.
More Information Less information

Address

Phone

Additional Information
Event Sessions

{{slot.Name}}

{{$select.selected.SessionName}}
(full)
{{slot.SelectedSession.SessionDescription + (slot.HasFees ? " (Price: " + (slot.PriceTotal | currency) +")" : "")}}
Additional Items

{{'[[Sponsorship+]]' | localizeString:'['}} - {{er.Name}}

{{'[[Sponsor]]' | localizeString:'['}} #{{ $index + 1 }}

Total: {{sponsor.Price | currency}}
Continue

Additional Items

Edit

{{(vm.EventInfo.Terms.Donation || "Fundraising") + " Opportunities"}}

Campaign Name Item Description Amount
{{item.CampaignName}} {{item.Description + (item.ShowMinimumPrice && item.MinimumPrice ? " (Min: " + item.MinimumPrice + ")" : "")}}
Continue

Complete Registration

Edit

Terms & Conditions

No Show Policy

{{ vm.EventInfo.EventSettings.NoShowPolicy }}

Enter Promo Code

Billing Contact

Registration Protection
This event is synced to a webinar so no confirmation email will be sent from GrowthZone.

Thank you to our {{'[[Sponsor+]]' | localizeString:'['}}