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Turn Caregiver Turnover into Tenure—Insider Retention Strategies

August 27, 2025 12:00 PM - 1:00 PM (EDT)

Description

CareSmartz360 Webinar: Turnover to Tenure
CareSmartz360 Webinar: Turn Caregiver Turnover into Tenure

Join our focused roundtable discussion with Jake Krilovich, Executive Director of the Home Care Alliance of Massachusetts, and Carolina Gonzaga from CareSmartz360, as they address the urgent crisis of caregiver turnover—now at a staggering 79.2%, up 12% in just two years.

Our expert speakers will explore the root causes driving turnover in Massachusetts, share proven strategies for retention, and demonstrate how technology—such as mobile apps, automated feedback systems, and streamlined communication platforms—can help transform turnover into long-term tenure.

Points We’ll Cover

  • Industry turnover at 79.2%, up 12% in two years
  • Top churn drivers to watch
  • Retention strategies that work
  • How to leverage technology (mobile apps, automated feedback, EVV-ready tools)

 CareSmartz360 Webinar: Turn Caregiver Turnover into Tenure—Insider Retention Strategies for MA Agencies 

Speakers

Jake Krilovich, Executive Director, Home Care Alliance of Massachusetts

Jake drives vision and advocacy across the organization, influencing industry best practices and policy initiatives aimed at transforming caregiver tenure through support, technology, and agency empowerment.

Ruby Mehta, Vice President of Sales, CareSmartz360

Ruby partners with non-medical home care agencies to solve growth, compliance, and workforce challenges with modern, EVV-ready operations technology. She leads revenue strategy for CareSmartz360’s end-to-end platform, helping providers streamline workflows, elevate quality, and reduce turnover.

Carolina Gonzaga, Sales Account Executive, CareSmartz360

Carolina brings a deep understanding of agencies’ operational pain points and champions technology-driven solutions that improve caregiver engagement and retention across North America.

CareSmartz360 is an AI-powered, all-in-one home care management platform that streamlines agency operations—from scheduling, EVV, billing & payroll to caregiver engagement and analytics—ensuring efficiency and regulatory compliance.

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Contact Information

Home Care Alliance of Massachusetts
Name: Leslie Hammond
Phone: 802-274-1725
Email: lhammond@thinkhomecare.org

Zoom Link: https://us06web.zoom.us/j/81084684560?pwd=QzvYl9r1Jb8QTRwWdAg5iatdRb7dNx.1



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